Choosing The Right Mobile Apps for Small Business For Your Industry

With an already large and growing audience, mobile apps for small business is a smart investment to generate dozens if not hundreds of new leads a month.

What is the Major Criteria for the Right Mobile Apps for Small Business?

  • Connecting -It is a Goldilocks decision, has to be just right to be engaging and a real fit. In traditional advertising it’s more about audience share. Considerations include number of readers, viewers and listeners.

Mobile apps for small business takes a different mindset. It’s all about relating to and creating a dialogue or exchange with your customers and prospects. You can start with what you have and grow your audience rapidly from there.

  • Sharing – Engagement is the new objective for “like” marketers. Creating interesting and fun content with your audience is a surefire way for your mobile apps for small business to succeed. While that is important the “holy grail” for your mobile apps for small business is for those who engage to share your content with their circle of friends.

With the average Facebook user having 137 friends you only need 10% or more to share. Known as influencers your mobile apps for small business can quickly spiral into an enormous reach of thousands of interested prospects. For some it’s even millions!

  • Call to Action – While having fun is the frequent driver you’ll want to include a call to action that brings your audience one step closer to being a ready buyer for your products and services.

Here are some successful examples of mobile apps for small business that have carefully integrated an easy call to action.

• A florist who polls mom’s in advance what their favorite collection they would like to receive for Mother’s Day. They receive the contest results that makes it easy for them to share.

• A bar and grill restaurant who sends a free appetizer or wine coupon out on a typical slow night around lunch time when they know everyone is sure to be checking their phone. They include a restriction for groups of 4 or more which encourages even more sharing among friends.

• A health gym who promotes in their membership campaign a BMI (body mass indicator) tracker with points they can earn as they progress toward their choice of perks redeemable at the gym.

• A realtor who shares new below market listings to select real estate investors. This powerful mobile apps for small business shares an exclusive video tour with high resolution pics of key property features 72 hours before the property is listed to the general public. The last screen is an opt in for making a priority appointment request.

Type of Product or Service Is An Important Consideration for Mobile Apps for Small Business

  • Impulse buyers – Is there an entry point that engages immediate mobile traffic? The restaurant example above highlights how easy it is to relate to a naturally social and mobile product.

How about big ticket products? Think about giveaways or contests at open houses, test drives, new product demo’s, etc.

Consider the best timing that will reach a peak audience. Just make sure your mobile apps for small business is fun, interesting and something someone would want to share with their friends..

  • Knowledge – Is there more extensive information that must be gathered before making a purchase? Quizzes or trivia contests that position your product or service expertise favorably are excellent choices. Architects looking to finalize designs on a visible public works project may go with polling their fan base with a slide show before making their final pitch to the decision makers.
  • Experience – Does your opportunity create a memorable experience? How about the outdoor sports equipment store than could run a contest showing their fans posting their best mountain climbing pics. Participants get a 10% off coupon they scan from their smartphone at the store. Bigger prizes for zany categories. People love to share pics of fun moments they are having with their favorite hobbies or interests.
  • Social sharing – What about a contest that invites visitors to your Facebook business page? Just be sure you have fresh content on your page. After choosing to Like the page you are eligible for a drawing for a $100 gift card. Offer lots of lower cost or free incentives that drive traffic to your store or service to encourage even more sharing.

With mobile apps for small business you are only limited by your creativity. There are a growing number of great examples available for every industry that you can begin with. It doesn’t take long to be an expert with just the right mix of mobile apps for small business that fit your exact needs.

Exciting growth in leads and new sales can occur fast with smartly leveraging your mobile apps for small business investment.