Social Media Marketing for Small Business – A Lucrative Option

Social Media Marketing is fast growing with its exponential global users; small business can now leverage this form of marketing to get their products noticed in the international arena.

To achieve Success in today’s business, we need to focus on the three basic components namely, Growth, Profits and Implementation. These components define the prosperity of any organization. Here are a few ideas on how Social Media Marketing could be a lucrative option in Popularizing the organizations’ products and services.

Relationship Marketing in today’s business

In today’s competitive business-Relationship Management is the key component. It is here that social media marketing and online marketing as a whole come in place. It shifts your mindset from using online marketing just to generate leads to creating deeper relationships with customers and prospects and improve your “findability”.

A PAT Model best describes the strategies employed in Social Media Marketing through Strong Positioning, Attracting Attention from right market and Getting Traction with your users selling more number of times sets a vital record. We need to create business choreography to keep and attract clients. Small business marketing efforts will work only if these things are in place.

1. Funneling Down On Target:

In small business, its important to connect with people in the same geographic area, especially if you are dealing with products of inelastic demand (essential products).Targeting your social media with specific area or keywords, ensures that you are interacting only with viable leads.

There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Starting out to familiarize yourself with tools like search.twitter.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.

2. Proactive is the key

Going after the prospective leads and interacting with them is the key to turn into successful closure of business deals. Waiting and tweeting in unrelated arena may not give you the desired results.

You need to find out people of your interest by Joining Facebook groups, Linked-In groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. These are so many tools online to target your exact customer, so make use of them wisely.

3. Recognition of Bad Automation

When you’re having a conversation with potential clients, you need to be real. Spam is sure to turn people off instantly. Starting a conversation with qualified leads and growing the conversation organically from 5 to 10 qualified leads adds to the bottom line

Streamlining the process online is possible through simple automation process for example scheduling updates, pulling in from your RSS feed, these are all great time savers. Ready made templates prove useful in replying to queries when you see people tweeting or posting on Facebook but never automate replies as the result could be embarrassing. While a Casual visitor may be replied with a quotation of products may prove irrelevant to the situation.

4. Don’t Miss the Giant Gorilla

As a Small Business Owner, you need take on several roles. When your of Social media for a little while, leave your followers with some helpful posts to read, while you’re busy doing your important work. Social media is a great way to field in lot of customer queries, requests, support and even research.

Setting up searches for keywords related to your brand and creating time to handle request daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes your notice. By promptly answering requests many problems could be solved in its initial stage.

5. Give others Credit

There are various opportunities in Social media like Retweeting is a great way to show your followers you have your finger on the pulse of your industry, but a big mistake is just posting a load of unattributed feeds as your own. Crediting the original author shows your credibility. First it shows your users, that you are monitoring your field and curating some great content for fans and followers. Secondly it may be a great opportunity to drive home your ideas through the words of the author. You can start a lot of strategic partnerships with just simple Retweeting.

Social media sites are exploding with users. Though the ultimate goal is to maximize the value of the content, savvy businesses today are focusing and concentrate on creating interactions that will help turn the social media users into traffic which converts into business. For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead.

Crucial Marketing Tips for Small Business Owners

The need of effective marketing strategies is undeniable. Proper marketing strategies hold the key to success of any business venture. With the widespread popularity of the internet, online marketing has evolved to become one of the most sought after options that are now integrated in the core policies of the small sized enterprises. These small scale business houses have lapped up the far reaching benefits of e-marketing to reach out to their potential clients sans hassles. An internet marketing firm offers all encompassing e-marketing solutions that are dedicated in providing proper exposure to the businesses in the online realm. From social media marketing service to search engine marketing, SEO friendly web development service to affordable web design, a professional web marketing firm helps provide all inclusive solution to the small scale business houses, aiding them to improve their online visibility.

If you own a small business, then is imperative that you build effective marketing strategies and adhere to proper lead generation programs. Few years back marketing campaigns were restricted to posting advertisements in the newspaper, digital media or billboards but internet has brought in tremendous transformation in the way marketing campaigns and promotions are implemented. E-marketing has become affordable alternative compared to other media advertising and the progress of the campaign is very easy to assess and track. There are marketing tips for small business owners which will help increase productivity and leverage your sales, without letting you increase marketing costs.

One of the most vital marketing tips for small business owners is developing a website and generating the lead. The most effective way you can generate lead for your business is by developing a website that showcases your business prospects and harness your brand reputation to the very best. While developing your site you must consider certain important aspects and the prime thing is to make the website search engine friendly. Proper coding, easy navigational tools and good design of the website will attract the online audience to your website. Finding affordable web design and development company is not enough; rather the design of the websites must comply with SEO standard so as to get top ranks.

Before initiating online marketing campaign, you must also have a clear idea about your target audience and the kind of network you wish to penetrate. You must realize the objective and goal you wish to conclude through your web marketing campaign. Herein one of the most crucial marketing tips for small business owners is rightfully comprehending the expectation of the target audience and formulating the strategies accordingly. You must formulate marketing strategies in such ways that would leverage your conversion rates and retain the clients. This will help your business meet the long term prospects.

One of the most important marketing tips for small business owners is finding out the effective methods of leading visitors to their website. You may help a visitor to come re-visit your site time and time again through newsletter campaigning where they will be receiving receive special offers and latest discounts. E-mail marketing is another important fundamental that will help the visitor about your brand name.

Online marketing tips for small business owners always focus around the development of the site and enumerate how to lead more web traffic to it. Effective blogging and micro-blogging, article marketing, press release distribution, social networking branding, link exchange policies, SEO friendly web development and designing services and many other online marketing resources, a business owner aptly focus on the rightful branding procedures and track the feedback of the online audience.

Can a Small Business Marketing Package Increase Sales?

For any business the return on investment for each marketing program is important, for small business it can be the most mission critical decision a marketing professional can make. In today’s economy, every marketing spend is a serious one, so examining the return on investment for a small business marketing package is important before choosing the package. The good news is that changes in technology have changed the equation for small business marketers from one of shrink wrap packaged database software or sales account contact management packages, to a variety of inexpensive, no contract online marketing packages that can keep costs very low while resulting sales from the marketing package grow.

Affording a web-based or “cloud” computing package for marketing was until recently something that only a larger business could get a return on their investment with. Now subscription based marketing packages can be found for very low monthly rates that will provide not only all of the sales account management features expected of the desktop database products, but email marketing, social CRM tools for twitter and more. Some of these packages even provide a free 30 day trial period in which the small business can perform an unlimited amount of email marketing and lead gathering without any cost.

The key way in which a web-based small business marketing package can increase sales is by gathering leads from a landing page and moving those leads directly into a sales contact database for sales to contact. Many online packages provide an online form that the small business can direct customers to, or incorporate into the design of their website. Once new leads are in the system, the marketing package provides the sales force with a way to stay in constant contact with leads through email, while increasing the knowledge they have in the system about each opportunity or activity.

Having a sales force track customer opportunities in a more organized way than a simple contact database and can provide information on neglected accounts. Small business marketing packages will provide templates to create professional email designs for bulk email or to be used as form letters by the sales force. Shopping around can reveal that some full service online marketing packages provide all of the features of a customer relationship management system at the same price that other email marketing packages charge to send bulk emails.

The biggest advantage of a web-based small business marketing package is mobility. Desktop database, contact management and spreadsheet programs mean that customer information is in one location. If that location is on a laptop or your phone that’s great, but it has to be kept in sync and situations will come up where someone else needs the data when its on the road with a sales person. Cloud based software for marketing provides the power to tap into that customer information from any computer with web access, smart phone or tablet. This means that opportunities can be worked to their full extent anywhere anytime and more sales will close.

A small business marketing package can go a long way to increase sales. The important things to know is how much the company will be investing initially to get those sales, how many sales force oriented features are included for the monthly subscription price, and does the package give the ability to generate leads directly into the marketing program from the web.

Small Business Marketing Ideas: Marketing Strategies to Convert Leads to Sales

The art of marketing for a small business is not just getting tons of leads, but also converting leads to sales. A business with lots of leads and no sales, is soon out of business.

Over the years, I have discovered several very effective techniques to converting leads into sales for a small business. Let me share with you a handful of these. To make them easier to digest, I have broken them into two categories: lowering barriers and increased marketing.

LOWER BARRIERS. This means remove the walls that stop your clients from buying. Each business will be a little different, but here are some of the most effective ways to remove the barriers to purchasing:

  • Give a Guarantee
  • Payment Plans
  • Testimonials
  • 3rd Party Documentation
  • Competitive Pricing
  • Increased Expertise
  • Increased Value in your product
  • Samples

INCREASED MARKETING.

  • Compelling Call to Action. Having an offer is not enough, offer something they can not resist. Beware though, don’t make it too good to be true.
  • Unique offering. The more unique your offering is, the harder it is to compare to others and less competition you have.
  • Niche Marketing. When marketing to a specific group, like real estate agents, you can quickly separate yourself from all others effectively reducing your competition and making you the only option.
  • Effective Follow up campaigns. Most people do not buy on their first exposure. Without an effective follow up campaign you can find yourself having very low conversion of leads to clients. Using an email campaign or postcards to follow up can drastically increase your conversion of contacts to clients.
  • Scripts. Using a script for incoming calls, sales calls, common questions, will standardize your business and increase your conversion. This will assure each clients gets the same treatment regardless of the person handling the client.
  • Consultative Selling. When talking with a contact, asking questions and understanding their pain will drastically increase your conversion. Today’s consumer wants more than to just buy a service, they want a consultant to help them make good decisions. Ask questions before offering solutions.
  • Use more emotion. People buy emotionally and justify logically. Help your clients consider how it will feel once they have their problem solved. Use emotional words like, “Won’t you be relieved once this problem is resolved?” This helps them to feel better and creates an emotional satisfaction for your client that they can look forward to once you have helped them resolve their problem.
  • Enroll vs Close approach. Since most customers need 5-7 exposures to your product before they are ready to buy, consider your marketing an enrollment process. Help them get educated about your process and then enroll them into purchasing, especially if it is a larger ticket item.
  • Sort Prospects. When talking to a contact, decide if this person is ready to purchase, needs more time / information or is not interested at all. This can be the hardest of all strategies. This comes from know what the buying signs are of your clients. When they are showing buying signs, move them to the buying phase. If they are still pondering, enroll them. If they are really not interested, give them space and time and see what happens.

To get the best conversion, start by adding a few of these strategies to your current marketing mix and monitor your marketing numbers. Track your sales and if your overall conversion of contacts to sales is increased, stays the same, or is decreased.

By using a few of these marketing ideas for your small business you can see an increase in conversion from leads to sales.