Running Out of Leads? 3 Lead Generation Secrets For Your Small Business

Lead generation can be expensive and kill a small business marketing campaign before it even gets of the ground. You can tie up vital dollars in buying lead generating mailing list compiled together by outside companies. You can pay employees to collect data from each customer that comes thorough your doors. Then with all this data you still have to buy stamps to mail ads or post cards. And with most states enacting the no call list how good is the telephone data.

But don’t despair your marketing strategy is still safe and at hand, because of a little thing called the net. Here are three lead generation ideas for your business:

1) Ask and ye shall receive. Do you like T Shirts? Well I sell T Shirts! And yes it is that simple. The new wave of social networking has made it possible to build connections with customers and then create a forum to ask them what they like and don’t like. You can even go deeper as to ask them what they like and don’t like about your company, service and or product. It seems that we are more likely to speak our mind through email or social networking post then we are face to face. This type of arena is very helpful in marketing your business.

2) Yelp for help. Customer service sites like yelp are making it possible to ease drop on your customers. Although we are more likely to say things on the net we would not say face to face does not mean your customers will say it on your site. Companies like Yelp encourage customers to come to their websites and lay at the good, the bad and the ugly of other companies. You may find it worth while to visit these sites to find customers that are satisfied with your company and reward them or find customers unsatisfied and try to make them happy again. Trolling these sites should defiantly be part of your market strategy.

3) Follow the lead to a lead. Even the old school marketing strategy consists of networking. You got to know your client and you had them bring in a friend or two and as a reward they received a gift. You can use your social networking fan base in the same way. Take your list of fans and then look at those that are connected to them. We all put way to much personal information on our profiles. A quick glance of your fans friend’s profiles will generate leads that you can use in marketing your business.

These are more lead generation ideas for your business out there; these are just my three favorites. A successful marketing strategy can be fun as well as effective. I enjoy logging on each day to see how much my fan base has grown and then searching out other possible connections through my connections. The growth of the internet will only simplify small business marketing more and more.